Assignment for the course of "Drawing"
Rol of the team- Illustrator.
Client- Champion.
Purpose- Choosing a more legible typography for the logo of recognize brand to increase its legibility and make it more accesible for reading.
Description- The font "Responder P" on its regular form is a really good choice for champion rebranding, each glyph is complete and doesn't have gaps that could be confusing, there is also different kerning in each character for them to not to be confused among them. It is still a script because that classification has been with the brand since before the current logo. The C has been keept the same because is one of the strongest emblems of the brand.