Advertising Campaign + limited
Role- Designer/Art director
Client- MUUK, more than clothing we are a statement.
Purpose- Increasing public knowledge or understanding about a topic, such as health issues, social causes, or environmental concerns.
Description- Mexico has been in the public eye lately, but not for the reasons we hoped.
We aim to challenge the outdated narratives that paint a negative image of Mexico. While harmful stereotypes persist, we choose to use fashion as a powerful statement of pride and resistance. However, we’re not here to amplify negativity—we acknowledge these issues, but our focus is on showcasing everything else Mexico has to offer. What makes being mexican truly badass!
